Your overall brand’s image and how you design and market it can determine your practice’s reputation. Your logo is the visual representation of your brand, and it says a lot more about your business than you might think. When someone sees your logo and any available branding or marketing tactics used alongside it, they will develop an impression of what …
SEO Myths Busted
Technology is forever changing, and as technology changes, the digital world in which we operate in also evolves. Since marketing has turned digital, it has created a lot more opportunities for businesses, but it has also made things a bit more complicated. When operating in a digital arena, it is important to remember that things are almost constantly changing and …
5 reasons your pay per click campaign isn’t working
Google is one of the biggest technology companies in the world, with that said, you better believe they are always evolving, growing, and updating, to make sure they are staying on top of the game. What does this mean for you and your practice? It means that you need to make sure that you are staying on top of your …
Should your dental practice be using Instagram?
Many dental practices question whether or not digital marketing is for them, these practices have a tendency to engage in old school marketing. The problem is, old-school marketing is outdated. The way people find their doctors today has changed drastically over the last ten years. The large majority of people are using the internet to find doctors nowadays, so what …
Google Analytics for Dentists
When it comes to marketing, that world as we knew it made quite the drastic turnaround. Marketing has evolved astonishingly quickly with the new digital tactics that are only continuing to grow, expand, and evolve. It is really important to make sure you are on board with the digital marketing strategies to ensure you are surviving, thriving, and staying ahead …
Are your phone calls turning into patients?
What many dental practices don’t realize, is the importance of the quality of phone calls that goes out from their offices. It is extremely important that employees answering the phones know how to speak to patients and potential patients, or it could lead to them choosing another dental office to go to. To understand the reality of this, consider the …
Quick Marketing Tips for Dentists
Juggling your marketing as well as keeping up with your practice and your patients can be difficult and overwhelming for a dental office. Many dentists don’t realize the significant importance of their marketing, but with higher levels of competition these days, proper marketing is one of the most important things for your practice to engage in to survive and thrive. …
8 social media tips and tricks to increase your following
If you are actively utilizing strategic digital marketing and building or growing your online footprint, then you likely are engaging in social media marketing as well. Social media marketing is usually the first place people start out when developing and implementing their digital marketing plans. Now one may think “oh, it’s social media”, this will be easy as pie… but …
Why Website Design is Key to Your Dental Practice
These days one of the most important aspects of any successful business is a good website, and this goes for dental clinics, too. Having a smartly designed dental website is a huge advantage for your dental practice, as it will help you attract new patients and keep current ones informed. Gone are the days of marketing to your local community …
How to Generate More Patients Using Organic SEO?
The internet is a wonderful tool that has brought an incredible amount of knowledge and information right to our fingertips, but it has also changed the way businesses gain new customers and grow. For dentists, taking the time to understand just how important it is to market their practice online using SEO and other tactics is an absolute must. In …