The internet is a wonderful tool that has brought an incredible amount of knowledge and information right to our fingertips, but it has also changed the way businesses gain new customers and grow. For dentists, taking the time to understand just how important it is to market their practice online using SEO and other tactics is an absolute must. In recent years we have seen many dental practices rethink how they can organically grow their practice and generate more patients. There are numerous ways to do this, but it starts with a good website. Let’s face it – these days people take to Google for pretty much everything, including looking for a dentist or other medical care provider. Whether Yelp or Google reviews, more and more people are looking for online reviews and insight from others on what dentist is the best in the area. Many people even use social media platforms like Facebook to find out which dentist is the most reputable.
So what does this mean for you? For starters, throw your old marketing tactics out the window and start anew. Search engine optimization (SEO) is an essential tool in order to get people to view your website, and in turn become a patient. Without consistent and strategic effort on your part, you may fall to the second – or worse – page of Google search results and never see a new patient again. OK, that may be a bit over-the-top, but you get the point. SEO is an absolute must in order for your Dallas dental practice to make a mark.
How Dentists Can Use Organic SEO
It’s no secret that we live in a digital age, but many businesses – including dental practices – are still one step behind. Consumers take to the internet for everything these days, whether it’s grocery shopping or looking for a dentist. Phone books are a thing of the past. If you are going to do well in today’s tech-centric age, you must play by Google’s rules. While SEO may not be at the top of your list of things to do, without it no one will be able to find your website. According to research, the top five Google search results receive nearly 68% of all clicks. This is HUGE. In order for you to gain new patients, your website must be optimized.
Let’s now look at why organic SEO is so important for dental practices:
- Being first matters – We can’t drive home this point enough, but showing up on the first page of Google search results is so important. How do you do this? By creating a content rich, SEO website that is informative, original, and reliable. A good website relies on organic SEO that will set you apart and make you show up at the top of the results.
- Pay attention to your keywords – One of the first things you should do when revamping your website and digital marketing plan is decide what keywords you want to use. There are different tactics when it comes to using keywords (high volume or high value) so make sure you and your marketing team are on the same page.
- Make your website a priority – In order to show up at the top of the search engine results, your website must be well-designed, customized, and full of fresh content. Setting yourself apart from the rest is important, and this is done through organic SEO.
Do you need help with your dental website? If so, give Dental Critic a call. We not only understand how important it is for your website to be seen, but can help you figure out how to do so with organic SEO and more.