Technology is forever changing, and as technology changes, the digital world in which we operate in also evolves. Since marketing has turned digital, it has created a lot more opportunities for businesses, but it has also made things a bit more complicated. When operating in a digital arena, it is important to remember that things are almost constantly changing and evolving, and you are really going to have to pay attention and keep up if you want to continue to not just survive but thrive.
If you have engaged in various SEO (Search Engine Optimization) strategies, we are sure you have begun to realize, if not already realized, that it is often about trial and error, especially when you are trying to do it all on your own. Many companies come to a point where they realize they don’t have the time for the trial and error aspects that comes with SEO, which is why they turn to a Dallas SEO agency for help. In any case, when it comes to SEO, you have likely heard some things, and whether they are true or not, and that is what we are going to talk about today. When it comes to digital marketing, it is important to know what to do and what not to do, so let’s bust some of those SEO myths that may be holding you back.
#1 If you have a great website then you are set
Rookies in the digital marketing field sometimes think things are a bit more basic than they actually are… Unfortunately, when it comes to digital marketing strategy, things aren’t really “simple.” Sometimes a business assumes that if they have a good website then they are set, the traffic will find its way there because of the legitimacy of the site. Well, this is highly untrue. You can have the best website in the world, but no one is going to get there unless you implement digital marketing strategies, specifically speaking, SEO. Don’t get us wrong, having a really good website is very important, and it does highly correlate with your SEO, but only as long as you are implementing the various strategies altogether.
#2 As long as there is traffic, then the rest doesn’t matter
Even though, yes, one of the main goals of SEO is obtaining higher traffic numbers, there is much more to it than just that. There are some other vital aspects to be considered rather than just “more traffic.” One of the biggest things is that you are receiving traffic that is relevant. You have to have a specific audience, and that specific audience needs to be the traffic that is coming through your site. They need to coincide with your demographical characteristics in order to be relevant to you. Not only is the “who” important, but also that the “who” is turning into phone calls and appointments.
#3 You should cram in as many keywords as you can for a higher ranking
With the intelligence of Google cramming in as many keywords as you can is not going to be beneficial. Google Analytics can pick up on whether or not a site has just crammed in a bunch of out-of-place keywords or if those keywords are adequately placed and relevant to your content. Not to mention, the content on your site needs to be of high quality, as Google can pick up on that as well. Keep your site’s content professional, clean, and informative.
When it comes to dental marketing in Dallas, here at Dental Critic, we know exactly what it takes to get your practice up and moving. Let our team of digital marketing experts develop a unique and specific plan to fit your needs and take you to where you want to be. Contact us today and let us show you the growth that your practice is capable of.