Many dental practices question whether or not digital marketing is for them, these practices have a tendency to engage in old school marketing. The problem is, old-school marketing is outdated. The way people find their doctors today has changed drastically over the last ten years. The large majority of people are using the internet to find doctors nowadays, so what does that mean for your practice? It means you need to develop and continue to be developing your online footprint. A large part of digital marketing means engaging in a holistic approach when implementing the various strategies. This means, if you want to do it right, you need to be doing it all. All the various strategies work together in order to work the best. So, this means, your practice should definitely be using social media marketing for dentists. And one of the best platforms to be on? Instagram.
Instagram is one of the most popular social media platforms. It is great for localized ads, which is one of the biggest reasons why it is beneficial for dental practices. Obviously, as a dentist, you want to make sure the right people (people living near you) are the ones who are coming across your ads. With Instagram tools, you are able to ensure that your ads are focused towards the right audience based on their demographics. Instagram also has the highest engagement rate out of all of the social media platforms currently out there, that means that people are more likely to like, comment on, and share your posts, which is highly beneficial when it comes to spreading the word and getting your name out there.
Tips for using Instagram
Now that we have established why you should be using Instagram, let’s briefly touch on a couple of the how’s and what’s…
#1 Make sure your account is listed as a business account
Having your dental practice’s account listed as a business account will enable you to access the necessary analytic tools that come alongside it. With these tools, you will be able to learn more about your audience and how and when to engage with them. You will also be able to promote your posts so that they reach a bigger (and more targeted) audience.
#2 Only use high-quality images
It is so important that you only use high-quality content on your page. This means high-quality images in terms of aesthetics and visual information. People will pretty much immediately discredit and dismiss you as a business if you post low-quality images.
#3 Utilize hashtags
A great way to promote your dental brand is to use hashtags. This will not only help to categorize your account appropriately, but it will really help bring more traffic to your page, and this is why you want your page to look great once people get there. Make sure that you are using localized tags, as broader ones will be pretty useless in terms of gaining actual patients.
If you are interested in learning more about growing your practice, you may be looking for a dental marketing agency in Dallas. Here at Dental Critic, our team of knowledgeable and caring dental marketing experts know exactly what it takes to achieve the growth you desire for your business. Contact us today and let’s get started.