Dental Marketing Services
Today more than ever, it is of the utmost importance that you are doing everything you can to gain more exposure for your practice through various tactics and outlets. It is no longer enough to simply rely on word of mouth or billboards to bring in new clients. You must embrace the various online platforms and use email marketing and pay-per-click (PPC) advertising, as well as make decisions that will improve your dental website in order to stand out from your competitors.
Did you know that the majority of patients looking for a dentist turn to the internet first? Gone are the days of flipping open the Yellow Pages, adults of today are more keen on doing their own research and looking for a dentist that speaks to their needs. This is why you need a strong, SEO-optimized dental website that shows up in the first page of search engine results. Most people do not go beyond the first page when looking for a local service, such as a dentist. With this in mind, it is important you embrace change and work with a marketing company that understands your needs and the dental industry.
When it comes to growing and expanding your dental practice, it is important that you are reaching potential patients in your local community. There are numerous ways to do this, including through email marketing campaigns, paid advertising, and local search engine results. However, this isn’t always as easy as it may seem. Here is a look at some of the dental marketing services we offer:
Local Pay-Per-Click (PPC)
The Dental Critic team focuses on local PPC campaigns that will help generate more leads. We have a proprietary system in place that aims to generate leads and help you gain visibility in your local area. We give each and every client the personal attention they deserve in order to ensure not a penny is wasted on bad marketing. We are here to help you maximize ROI and do everything we can to bring in new patients.
Custom Dental Websites
First impressions are everything, which is why it is important your dental website speaks to each and every person that finds their way to your home page. People want to know about your practice and we want to make sure we represent you and your service in the most effective manner possible.
Statistics show that while you may get a lot of people to your website, they often leave for one reason or another. This is why we focus on re-targeting those people via ads in order to bring them back to your website and turn them into customers.
Most people turn to Google to search for a local dentist, scrolling through online reviews and making their decision based on what they read. With this in mind, it is absolutely critical for dental clinics to focus on reputation management. One bad review could result in a huge drop in business, which is unfair and not a good representation of the services you are providing. Here at Dental Critic, we provide reputation management in order to ensure your online presence is a good one.
SEO for Dentists
It is important that your website and any content you are publishing is optimized for your local area, as this is what brings people to your clinic. Most marketing companies don’t understand how dental SEO works, but we have worked with numerous dental clinics and therefore have expert insight on how to use SEO to your advantage.