Retargeting Ads for Dentists
Retargeting is a critical aspect of your digital marketing campaign, as it brings back the potential patients who visit your website and leave. Research indicates that 98% of prospective patients who visit your website when looking for a dentist will leave without ever contacting you to schedule an appointment. This is where retargeting comes in handy. Your retargeting ads are displayed on other websites that your potential patients visit, reminding them that they may want to reconsider and head on back to your website. In most cases, retargeting ads are used on Facebook and Google, as these have proven to be the most effective platforms for converting people.
Here at Dental Critic, we understand how important it is for you to turn website visits into actual patients. When someone visits your website and spends a good amount of time there, but never follows through with a phone call or scheduling an appointment some other way, it does not mean there is no hope. In many cases, people just need a little push in the right direction – or a reminder – in order to make the leap and actually schedule an appointment at your DFW dental clinic.
What is Retargeting, Exactly?
According to studies, 72% of millennials (ages 20-32) and 67% of Gen Xers (ages 33-54) respond well to retargeting. This is great news, as it shows that this digital marketing tactic is more effective than many people realize. People often wonder how Facebook knows they were looking for a Dallas dentist or an Arlington landscape company when this ad shows up on the sidebar of their homepage. Retargeting ads is the answer. This is a powerful and effective way to create new patient traffic for your practice, and it is oftentimes underutilized by dentists.
How It Works?
We won’t get into the intricacies of how retargeting works, but in a nutshell, a JavaScript is placed at the bottom of your website. It then makes a list of people who have visited your site and places anonymous retargeting electronic messages (or cookies) in their browser. We then use a software program to display retargeting ads to your potential patients as they visit other sites, such as Facebook and Google. This code cannot be seen by your site visitors and it won’t impact the performance of your website. So it’s a win-win for everyone!
Why it’s Successful?
As the statistics mentioned above show, this is an effective form of advertising and bringing people back to your website, namely because it keeps your brand front and center in people’s minds. We have seen high click-through rates and increased conversions with our retargeting campaigns for our dental clients, which is why we believe so strongly in this form of digital marketing and advertising. People came to your website originally for a reason, and it is our goal to use retargeting ads to bring them back and convert them into actual patients. To learn more about our retargeting ads services for dentists, please contact Dental Critic today.