We’ve talked about it before, and we’ll talk about it again. Growth is important, and marketing has evolved. It’s no longer just about getting your name out there, but it’s about learning what the consumer wants and needs. Any good dental marketing agency in Dallas will tell you that it’s all about a new perspective, seeing things from the consumer’s point of view. And a really necessary component of seeing things from the consumer’s point of view, is hearing what they think, and this is why we are constantly stressing how important getting reviews from them is. Remember, reviews are free data, and data isn’t always easy, or cheap, to come by these days. And for a dental practice? Reviews are of dire importance. Okay, so maybe you’ve gotten the review part down, what is the next most important step? How/if you respond to those reviews, messages, comments, etc.
We can’t stress enough how important communication is, in every form of the word. And this means being responsive. Let’s go over a few of the main reasons why and how you should make sure that you are responsive…
Responding to reviews
You should have someone that is constantly looking for and going over customer reviews (on various available platforms.) If the review is good, respond. If the review is bad, RESPOND. Why should you respond to a good review? Well, to thank them of course! Let them know that the feeling is mutual, and that you appreciate and care for them as a patient. Not only will this impress them and keep them coming back, but this will really impress anyone else who stumbles through the reviews of your practice. Why should you respond to bad reviews? Damage control. Apologize for any negative experience that a patient might have gone through, don’t be too quick to be defensive, making excuses is never really attractive.
Responding to social media inquiries
One of the first places that people will go to interact with your practice is one of your social media pages, particularly Facebook. It’s so important that you not only have someone who is great with communication there to respond to these messages, but that you have someone there who is extremely quick in responding to these messages. There are a few benefits to responding as quickly as possible to a message. For one, it will seriously impress the messenger, they will be so chuffed with your quick response, that if it was positive, they will like you even more, and if it was negative, they will simmer down a bit.
Another reason quick responses are great, is because of the following example… Say a potential patient is messaging your practice to ask a question about business hours [even though it is of course right there on your Facebook page] or another question about scheduling an appointment, or what services you offer. Let’s face it, the quicker you respond, the less time they have to go and find another practice that can meet their needs faster.
Being on top of your digital marketing is of extreme importance, and this means being responsive. If you need help managing your Dallas dental social media marketing, here at Dental Critic, we want to help. Contact us today, and let our innovative team of dental marketing experts show you the growth that your practice is capable of.