As technology typically tends to rapidly progress and change, as do those digital marketing strategies alongside it. It’s important to not stick to one belief or one understanding of any digital marketing strategy, as many times myths and stigmas can arise that are, well, just not valid. One of these digital marketing strategies that seems to have some myths circling around it, is SEO, or Search Engine Optimization. There may be some confusion as to how SEO operates, as well as to the various steps that can be implemented properly in order to achieve ultimate SEO. When it comes to SEO for your dental practice, it’s important that you know the myths to not fall for…
Myth #1: Search Engine Optimization is rubbish
There is quite a lot of proof in the pudding that SEO is, in fact, not rubbish. It truly can be an amazing tool within your marketing plan if it is executed properly. Especially for dentists, SEO is truly one of the most important digital marketing strategies, as it is one of the highest used means of finding a dental office. What makes Google’s search engine go ‘round? Algorithms. Most every website, search engine, and social media platform are utilizing algorithms to the max, which is why SEO is so very important, and quite certainly, not rubbish.
Myth #2: SEO is cheap & easy
Optimizing your website for search engines takes time. There are a lot of strategies that can be put into place in order to achieve said optimization, and it’s never going to be a “quick fix”. Most all businesses end up turning to an expert for their dental SEO marketing in DFW, and it’s easy to see why. It’s not easy to achieve if you don’t know what you’re doing. Be on edge with anyone offering to do your SEO for cheap, because it’s likely that they don’t know what they’re doing. Unfortunately, proper SEO just doesn’t come at a low cost.
Myth #3: The more the better!
We’ve said it before, and we will say it again. Quality over quantity. Google is smart, and they aren’t just going to give high rankings to any old website with the most keywords. Having quality content is one of the most important things your website can focus on. Stuffing keywords into the pages of your site isn’t going to take you where you want to be. In fact, it can end up hurting your results.
Myth #4: Links, shminks
Links are a significant tool for SEO. But, it’s a matter of implementing them correctly. What’s true? Proper navigation is important, and bad links can really hurt your rankings.
Myth #5: All I need is SEO
This can be an extremely harmful myth to your results if you believe it. SEO is about utilizing multiple valuable tools in order to achieve ultimate and desirable results. You have to water all of the flowers in the garden, not just one. Wait, let’s try a metaphor you might better relate to… for a pretty smile, you have to tend to all the teeth in the mouth, not just one! Make sense? There are multiple aspects that need to work together in order to get you to where you want to be. On top of drawing people to your site, you need to do something to get them to stick around. You can have well-written content, but you need to utilize your USP, your unique selling proposition. What makes you different from other dentists? Why is your dental practice unique? Why is your website better than other dentist’s sites? These are important things that also need to be focused on with the implementation of all the various digital marketing strategies.
In Dallas, SEO dental marketing is highly sought after, and here at Dental Critic, we are confident in our digital marketing experts and their abilities to help take your dental practice to where it needs to be. Don’t hesitate to contact us today, and let us help show you what your dental practice is capable of.