Many dentists make the mistake of believing a myth that is dulling marketing strategies and campaigns for practices everywhere; It’s the myth that digital marketing isn’t necessary or beneficial for dental practices, and it’s entirely untrue. We have come forth into an age that is quite dependent within the digital realm. Most everything we do requires the use of our technological devices, whether it’s for our jobs, our education, our entertainment, or our daily tasks, most people are using their digital devices to do everything. From the introduction of Palm Pilots, to the wide-spread dependency on the iPhone, Android, etc., we are constantly relying on technology to keep our lives on track.
Although dental practices used to be largely dependent on organic marketing strategies, such as word of mouth, times have changed; and typically, people aren’t finding their dentists and doctors, etc., via a friend’s recommendation any longer. Now, people are pulling out their laptops, smart phones, or tablets, heading over to their favorite search engine, Google, and searching for dentists in their area. And if they aren’t deliberately searching for a dentist on Google, they may come across some type of online promotion on social media or other online platform that reminds them, “hey, it’s been a while since I’ve gotten my teeth cleaned”, etc. So, what does this mean for you and your dental practice? Well, it means that it’s pretty important that you make sure you have an online presence.
Whether you are first starting out in the digital marketing arena, or just looking for some tips, one of the best places to get started, or to refer back to, is your dental social media marketing in Dallas.
Know who your target audience is and what they want
One of the most important things you need to know, is who your target market is. You need to know their specific demographics. Who are they? Where are they from? What do they do? How old are they? What is their cultural background? What do they like? Etc. Ask yourself these questions, and address your digital marketing accordingly.
Find the right platforms for your target audience
Use this demographic information to discover which of the available social media platforms will be most relevant to your target audience, and from there, focus your best quality content, strategies, and promotions on those specific platforms that are going to be most beneficial for your practice, its growth, and sustainability.
Content and consistency
Make sure the type of content you are posting is relevant to your target audience. Make sure the stuff you are posting is something that will grab their attention and encourage them to engage with you. Utilize this online space to post promotional content, things that are going to draw your audience in, not only to your online profiles, but to your actual practice. Make sure the things you are posting are of high-quality, this goes for images as well as text. And last but definitely not least, make sure that you post consistently, this will ensure that your audience stays interested and sticks around.
Communicate and engage
It is so important to connect with your target audience. Identify the best-suited content for your target audience, and post. Find ways to engage with them. If you get messages, reviews, responses, comments, etc., use this as an opportunity to reach out.
What makes you different?
Figure out something that makes your practice stand out amongst your competitors. What is it that makes you different? What are the reasons that a patient should choose you over one of your competitors? Make sure you make these things clear within your online arena and image, and make sure that these USP’s (Unique Selling Propositions) are relevant to what your target market wants and needs.
If you are looking to up your game with your dental social media strategies in DFW, look no further. Here at Dental Critic, we are an innovative team of experts that can help you identify exactly what it is you need in order to grow your practice. As we believe that all the digital tools need to be implemented in a way in which they work together, we don’t just offer our expertise in solely social media strategies, but we offer the whole digital marketing package. Contact us today, and let us show you what your dental practice is capable of.