You may be wondering if you should look into digital marketing for your dental practice. You may have already begun searching for a dental marketing agency in DFW. From a biased and unbiased perspective, looking into digital marketing for your practice is essential for the growth of your brand in this day and age. The world we live in, has vastly made its way into a digitally-run environment. From credit cards to Apple pay [and the emerging new digital currencies arising], from telephones to smart phones, from note pads to iPads and tablets, from wrist watches to Apple watches and Fitbits, well, let’s just say it’s plain to see that everything around us is turning towards technology in this modern age we live in. People are constantly submerged in social media and other various online atmospheres; it’s where they turn for almost all of their information now-a-days, and frankly, if you want to keep up, it’s time to hop aboard the digital marketing train.
Still aren’t convinced? Well, we’re going to tell you 7 ways that we can get you more patients via digital marketing strategies.
Number one: A high quality & high conversion website
It’s extremely important to have a well-done site for your practice. Most people searching for a new dentist will either hear of you or search for you online and then immediately look for a website link. If they don’t find one, they may continue their search for another practice who does have one. If they do find one, but it isn’t well done, easy to navigate, doesn’t have adequate information, isn’t professional, or isn’t aesthetically appealing, then again, they may continue their search for a practice who does have those qualities in their website. If you think about it, that website is a potential patient’s first impression of you and your practice. Having a high-quality website isn’t all of it though, the next most important thing you need to ensure you have, is a high conversion rate on your site.
Number two: PPC [Pay Per Click]
PPC, or pay per click advertising, is an extremely important digital marketing strategy that can really help grow your business and its name. With the development of a well-done proprietary PPC system, you will be able to generate necessary leads in your local vicinity as well as ensure you are noticed in local market. When people are searching for a dentist in your area, by the implementation of a successful PPC advertising plan, you will be sure to show up on under their search results.
Number three: Reputation and patient management
Reputation management is extremely important for the success of your practice. According to recent statistics from BrightLocal, 88% of all patients seek out online reviews before selecting a dentist. It is important to make sure your online presence is properly attended to and managed. By upholding a positive reputation and image of your brand in the minds of your patients and potential patients, it is inevitable to receive growth in business.
Number four: Retargeting
Retargeting is an extremely useful tool in supporting your onsite conversion rates, as it works to bring back potential patients who visited your website and then left. Many potential patients will visit a website and then leave to check out others, but with the placement of retargeting ads displayed on other websites of your business, they can eventually be referred back to your site.
Number five: Email marketing
Email marketing is great way to maintain the relationships you have with your current patients, while also having the opportunity to draw in new patients by sending out various specials, and discounts, and valuable information to potential patients.
Number six: SEO
SEO, or search engine optimization, is extremely important for businesses such as dental practices. The reason being is that many people are going to Google, etc., to look for dentists in their area. In order to compete with the other dentists in your area, your ranking on search engine results is vital.
Number seven: Social media marketing
Many dentists have a tendency to turn away from social media marketing, but the truth is, all businesses these days are on social media, and it’s important to not believe the myth of the lack of “professionalism” that some people believe it displays. Building your presence on social media is extremely valuable for your practice and can only draw more potential patients to your site and into your office.
Understanding, implementing, monitoring, and evaluating all of these digital marketing strategies can be extremely overwhelming for a practice. Regardless of if there is a current knowledge in digital marketing or not, the main factor is the time that is required to maintain it. If you are looking to grow your business by these proven strategies, you may be in search of a dental marketing agency in Dallas. Look no further. Here at Dental Critic, we are an innovative, creative, and intelligent group of experts that are excited to bring out your practice’s potential. Head over to our contact page today to give us a shout, and let’s get started!