Social media is one of the most powerful digital marketing tools out there. There are a lot of different social media platforms to choose from, and sometimes it can be a little overwhelming knowing which ones to focus on and how to implement your specific marketing needs. When it comes to marketing a dental practice via social media, many dentists have developed a stigma that social media just doesn’t match their line of business, but this is but a myth amongst many other digital marketing myths today. In this post, we are going to tell you a little bit about one of the most important and powerful social media tools, and how you can leverage it successfully for your dental practice… Facebook.
Facebook is one of the most engaging, accessible, and low-cost sources available in the digital marketing world…Yes, even [if not especially] for dental social media marketing. When it comes to marketing your dental practice on Facebook, you may have some questions… “How do I keep people interested? How do I convert users into customers? How do I promote engagement?” It’s all about planning, content relativity, target market research and understanding, and creative and innovative input. Read on for some tips that we think are the most important for successful dental clinic social media marketing in the world of Facebook…
Sometimes people overlook one of the main problems associated with failed digital marketing… a lack of aesthetic appeal. As for Facebook, this includes your page and your posts. Even though Facebook does most of the work for you in terms of your layout and so on, it’s important that whatever you add to your page, is well, for lack of a better word, “pretty.” One of the easiest ways to ensure a ‘pretty’ page and ‘pretty’ posts, is by making sure to always use high quality images.
Planning, hours, consistency
You will need to plan. If you just post whenever you “have the time,” you most likely will not be reaching your target audience. You need to do research on the best days and times for your particular practice and target audience, also relativity for the content of your post. The great news is that Facebook even has some analytic tools to help you with this. Using the promotional tools for your ads can be extremely useful in spreading the word of your business.
See it from a customer’s point of view
You need to see your posts from the ‘customer’s point of view.’ If you were the customer, what would you be inclined to click on or engage with? Remember to keep things short and sweet, generally people don’t spend too much time on large quantities of text in a Facebook post.
Get creative with your content
It is true that as a dental practice, in order to stand out, you will need to be creative with your content. One of the best things you can do for your page is to encourage engagement. Create posts that generate this engagement. Get reactions from your viewers, whether it’s a like or a share or a comment. As for the specific content, one of the best things you can do is offer promotions, for example, an ad about summer teeth whitening specials.
It can be overwhelming trying to not only properly utilize the powerful marketing tool that is Facebook, but even finding the time to do so. If you are looking for some help with your social media marketing in Dallas, look no further. Our digital marketing experts at Dental Critic know exactly what to do in order to help you grow your practice. Don’t hesitate to contact us today, and let us help show you what you’re capable of.