There’s no denying that we have moved into a digital era. Technology is rapidly developing around us day by day. It’s quite amazing to think back on the technology just five or ten years ago, and compare it to the progress that’s been made in technology since. And as technology becomes more and more a part of our lives, so does the rest of the digital realm in which we operate. From socializing, to working, to studying, to finding our way around or searching for things near us, we use our technology for the majority of our daily activities.
Social media has become a huge part of consumer’s lives, so what does that mean for businesses? It means that there are wonderful opportunities that are constantly opening up for various marketing techniques. As social media has progressed in the recent years, we have seen the development of a widespread marketing and advertising platform, and through it, we are able to customize our message and deliver it to who exactly we want it delivered to.
There are a few businesses that have been left behind, as they have fallen to the myth that social media marketing isn’t for them, but the truth is, it’s for mostly everyone operating any sort of business. Regardless of the line of business you are in, social media marketing is beneficial for you, and you will see growth. And this means you there, reading this from your dental practice. So, while we are on the topic of dentist social media marketing in Dallas, let’s narrow it down a bit, and let’s talk about Facebook.
Facebook is an amazing platform for dental practices. It gives you and your practice the ability to engage with your patients as well as to draw in potential patients. Not only is Facebook great for sharing content and keeping up with your target market, but it is a wonderful platform for advertising.
So, what’s so great about Facebook advertising? Well, Facebook has some really great tools, it gives you the option to target specific user demographics based on location, age, likes, etc. This means major customization, and this means way more value for your money… in which Facebook ads are already very inexpensive compared to your typical advertising costs.
Another great thing to consider is that this is a platform that your patients and potential patients are already spending time on, and with the customization that you are given in the creation of your Facebook Ad, you can not only make sure they see it, but you can make sure they like it.
Our favorite part about Facebook ads though, is the location based advertising. This is extremely relevant when it comes to dentist marketing in Dallas. Why? Well, for one, because of the competition. Also, with location based advertising, you know you aren’t wasting your time or money advertising your practice to someone in Timbuktu.
If you are ready to grow your practice, you are probably on the lookout for a great digital marketing company. Here at Dental Critic, we can do it all. With customized and carefully developed digital marketing plans for your practice, we know we can get you to where you want to be. Contact us today, and let’s get started!