It’s our favorite time of the year… or well at least we can say that it is most people’s favorite time, other than the handful of Grinches and Scrooges out there. It’s the holiday season, and now that it’s officially December, guess what that means? Time to bring out the Christmas decorations! It’s officially not frowned upon to jam to Christmas music 24 hours a day and 7 days a week, and, it is definitely time to pull out the tree, the lights, the ribbons, and all the decorations. Holiday seasons isn’t just amazing for the obvious reasons, it’s amazing for businesses everywhere to utilize the holiday cheer to implement various marketing strategies. And that means, your dental practice. So, let’s talk a bit about some marketing strategies that you can implement for Christmas day…
Number one… Christmas cards
Many people don’t even bother sending out Christmas cards anymore because people have started to believe that they are overlooked. But, we can promise you, anything personalized or customized for your patients is going to make them feel special, and strengthen your dental to patient relationship. And if they aren’t already your patient, sending out Christmas cards to people nearby your practice will not only let people know that you are out there, but it will be a differentiating factor that makes you stand out amongst your competitors.
Number two… Presents!
This is the perfect time of the year to offer specials and discounts. Come up with some discounts such as deals on teeth whitening, etc., and spread the word. It will be best to go with a specific time frame to make sure you actually bring people in. Giving them too long to utilize the discount coupon will often end up in them forgetting and never coming by.
Number three… Social media cheer
Now is the time to be very active on social media, because you have the perfect excuse to be, and the perfect theme to promote in your content… Christmas! Come up with creative content on your social media accounts that will draw people to your page, and spread awareness of your practice. Dental social media marketing is important all year long, but this time of the year, it’s much easier to engage considering you have the perfect theme at your fingertips!
Number four… Contests
The holiday season is a great time to create contests. Use your social media pages and the content you put out there to up your engagement levels! Create a contest that requires people to like, repost, share, and hashtag your pages, in order to spread awareness. Get people to engage with you by making sure that it’s fun and creative and that the “prize” is worth it.
Number five… Email campaigns
Christmas is also a great time to engage with your patients and potential patients via an email campaign. Remember to keep things time sensitive, as well as creative! You’ll be able to advertise your brand and bring in new patients as well as connect with your current ones. You can even try a “12 days of Christmas” theme!
Number six… PPC
Now is also the perfect time to launch a Christmas themed PPC campaign. People will be online a lot to Christmas shop, etc., so use this time to make sure that they come across your page via your PPC campaign.
If you need some help with your Christmas marketing ideas, you may be looking for a dental marketing agency in Dallas. Well, look no further. Here at Dental Critic we are an innovative and passionate team of digital marketing experts that are excited to help you grow your practice this holiday season. Contact us today, and let us help you experience the holiday cheer!