Many dental practices make the mistake of believing that dentists have no place in the digital world, that digital marketing isn’t necessary or relevant to them and their business. But that is one of the biggest mistakes you can make as a dentist, as the online arena is where the majority of the target market goes to search for a dentist in their area. If you think about it, most of us use our smart phones, tablets, and computers for a large majority of tasks throughout our day. Whether we connect to just be social, to gather information on Google, to use our GPS to route us to a destination, or to do a bit of work, we are constantly relying on our digital devices.
So, when so much of our world is vastly moving into a digitally dependent era, of course it will be relevant to you, regardless of your line of business.
Let’s discuss 5 of the common mistakes that dentists make, so that your practice can avoid them and only engage in the best dentist marketing in Dallas…
Number one: Believing marketing doesn’t apply to you
Like we were mentioning before, digital marketing is relevant to you if you are a dentist. More than relevant, it is necessary for growth and success in today’s day and age. Back when, it was possible to solely grow by means of word-of-mouth marketing, but things have changed. Now, there is too much competition, and people don’t ask around to find their doctors, unless they’re asking Google. It is so important to be staying on top of your marketing, especially if you are a dentist.
Number two: Not keeping the communication gates open
Communicating with your patients, and potential patients, is really important. Follow up with your patients and give them the opportunity to give you feedback as well as review your practice. Stay in touch with them, and promote posts on your social media platforms that encourage engagement.
Number three: Not utilizing social media as a digital marketing tool
As we just mentioned, social media, is a great communication platform. It’s a great way to hear from your current patients, as well as your potential ones. It’s also a great way to get your name out there. By generating engaging and interesting content, you open up the door for your followers to share your message, and by sharing your message, they will be sharing your name.
Number four: Not updating your website
Staying up to date is of immense importance. Especially when it comes to current contact numbers and addresses on your sites and various online platforms. Make sure people are able to contact you, because if they aren’t, they have a tendency to give up pretty quickly and move on to the next dental practice they find. Aside from contact numbers and relevant information, post consistently to your online platforms. Keep your site responsive and updated. These things will provoke trust amongst your audience.
Number five: Ignoring your competition
Now-a-days, the competition is fierce. With so many options for patients to choose from, it is so important that you have a USP, a unique selling proposition. This means, you need something that makes you stand out amongst your competitors. Identify what makes you different and/or better, and spread the word about it. If you can’t find anything, that’s your next step, come up with a great USP and implement it! Also look at your competition to see what they are doing right, it can’t hurt to follow that direction if it it’s working for them. Just remember to remain unique to the market. Why should they choose you?
We know as a dental practice you likely don’t have the time or the patience to deal with your digital marketing, in which case, you may be in search of a dentist marketing agency in Dallas. If that’s the case, look no further. Here at Dental Critic, we are an innovative team of digital marketing experts that can help take your practice to where you want it to be. Contact us today, and let us show you what your practice is capable of!