First of all, what is mobile-first marketing? Well, we’re glad you asked. If someone is practicing mobile-first marketing, it means that their digital related marketing strategies are focused around the usage, viewing, and interaction of said digital platforms by means of a mobile device, such as a smart phone or a tablet. We have vastly moved into an era where the term progression means new technology. If a company is progressing, they are gaining new technological skills, whether it be their equipment, their computer systems, or their digital marketing. This means that we all need to start moving in that same direction as technology, and this means we need to start focusing on our digital marketing. Frankly, this is why so many practices are turning to agencies for help with their dental marketing in Dallas and in the surrounding cities.
Everywhere we turn now-a-days, there is technology surrounding us, we are, by choice or not, engulfed in digital media. People obtain their news from digital media, they interact socially through digital media, they track their exercise and dietary intake through digital media, and they communicate to businesses through digital media. This means, that in order to reach our consumers, we need to be focused on the platforms they are using to absorb information. And what is that most commonly used platform? A person’s smartphone. Are you still wondering why mobile-first marketing is important? We’re going to give you even more reasons now.
Accessibility & Ease
People like things that are easily-accessible. If they are busy and out and about, or even if they are at home watching TV and they remember that they need to schedule a dentist appointment, they want to be able to reach for their phone, search for the website, and do it all right then and there. The world has moved on from desktop computers to smart phones and tablets as the most popular devices to browse the web on, so if you want to get your message across, you need to make sure you can do it through one of those platforms, a smart phone or tablet. Getting SMS reminders, and so on, catches a person’s attention and is also an extremely useful marketing tool. While sending out an appointment reminder to a patient, you could also send a discounted teeth whitening voucher for their next appointment as well.
We have a tendency to want immediate results, which is one of the reasons why technology has benefitted humans so much; it enables us to get the information we want right when we want it. By having the availability of access to your practice via mobile device, the consumer will be able to get the information they need right when they want it, and we promise you, this is good for your business.
The easiest way for one to stay organized, is to be able to do everything from one device. If we have physical lists, schedules, appointment reminders, calendars, etc., we have a tendency to forget about things or lose them. But with the luxury of a smart phone or tablet, we can do everything from one device. We can keep our lives organized all in one place. This ensures that a patient will be more likely to stay on top of their appointments, as well as being able to share your business with whomever they want by the copy and paste of a link or the simple click of a share button on social media.
We know, it can be a bit overwhelming trying to keep up with all the technology that we have been so quickly emerged in, but it’s important that you do in order to run a successful business. If you would like to learn more about how to implement mobile-first marketing for your practice, you might be in search for help from an agency that specializes in dental clinic marketing in DFW. Contact us today, and let us help show you how much you can grow as a practice.