As we look around, we see more and more marketing strategies and ad campaigns connecting with various social media platforms. We have quickly moved into a digital era, and as a business, it is important to make sure that you are keeping up with the times. In this case, keeping up with the times [in the marketing world] means having a proper online media presence. Sometimes companies fail to think that an online presence, especially in terms of social media, will be helpful to their business… but with the majority of people operating online, for well, pretty much everything, it should be a top priority for you to make sure you are there as well for them to discover. One of the main businesses that is guilty of thinking they don’t need an online presence, are dental practices. But regardless of your specialty, going digital [in terms of marketing] can only help your practice. There are many things that go into the successful construction of a social media presence, and most practices will need to turn to the help of a dental social media agency, but in the meantime, let’s discuss some of the very basics.
Below are five tips to help you build your social media presence:
Focus on the right platforms
Many times, a few particular platforms will be a lot more successful for you than others, but the only way you can figure this out is by trying them out. The most important social media platforms to start with are Facebook, Twitter, Instagram, and LinkedIn.
Hire the right people
Not just anyone can run social media campaigns, although many people think they can, they really have no clue how to properly promote a brand on social media. It may seem easy, but there are various tactics and strategies that need to be followed based on your target market, your specialties, your location, your target market’s demographics, and so on and so forth.
New and creative content
It’s important to give people a reason to want to look at, follow, and like your content. Especially when you are running something such as a dental practice, you have to get creative. Think out-of-the-box… or hire someone who can for you. Find a unique selling proposition that you can focus on, something that makes you stand out amongst other dental practices and use that as leverage for your creative promotional content.
Sometimes businesses make the mistake of thinking they can handle running their social media promotions with their current staff, and that is where things get off track. Even if an employee does have the capabilities to successfully come up with content, they can get busy with their main responsibilities, and posting content can become inconsistent. For example, if your followers are used to one post a week, and then all the sudden you don’t post for a month or two [and it happens], they may become uninterested, and unfollow.
Interact with your followers/viewers
Viewers, followers, patients, will all be much more interested in your business if you interact with them. Not only does it get people involved with your practice, but it gets your business talked about. Throw a Facebook or Instagram contest that somehow promotes the sharing/promotion of your practice.
If you are a dental practice looking to build your social media presence, you probably have a lot of questions. Managing a social media presence can be a bit overwhelming, but the results are usually pretty exciting. So, if you are looking for help with dentist social media marketing in Dallas, or the surrounding cities, we are excited to help you grow your practice. Contact us today, and let’s get started!